# Brew vs Mailchimp

Mailchimp is the familiar SMB all-in-one; Brew is the AI-native ESP that writes and designs emails from prompts. Both have AI features, but they are different in kind: Mailchimp adds assists to a classic editor, while Brew rebuilds the workflow around generation.

For many small teams the real question is speed and output quality, and that is where Brew's brand-aware generation pulls ahead.

| | brew | mailchimp |
|---|---|---|
| Category | AI-native ESP | All-in-one |
| AI approach | Full campaign generation | Subject lines + content optimizer |
| Brand fidelity | Automatic brand extraction | Manual templates |
| Automation | Prompt-built flows | Basic on lower tiers |
| Ease for non-designers | Very high, describe it | Moderate, drag and drop |
| Free tier | Yes, all features | 500 contacts, 1,000 sends/mo |
| Starting price | Free to start | $13/mo |

**Canonical:** https://emailcanary.co/compare/brew-vs-mailchimp

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