# Klaviyo vs Mailchimp

Two of the best-known names in email, aimed at different jobs. Mailchimp is the approachable SMB all-in-one; Klaviyo is the ecommerce-focused CRM with deep store data and predictive analytics.

| | klaviyo | mailchimp |
|---|---|---|
| Best for | Ecommerce stores | General SMB marketing |
| Ecommerce data | Deep, native | Basic via integrations |
| Predictive analytics | Native (CLV, churn) | Limited |
| Ease of use | Moderate | Beginner-friendly |
| Free tier | 250 contacts | 500 contacts |
| Starting price | $20/mo | $13/mo |

**Canonical:** https://emailcanary.co/compare/klaviyo-vs-mailchimp

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