# Resend vs Loops

Both are popular with modern SaaS teams, but they solve different problems. Resend is a developer-first transactional API with React Email; Loops is a marketing + transactional platform with a visual editor and contact-based pricing.

| | resend | loops |
|---|---|---|
| Primary use | Transactional API | Marketing + transactional |
| Pricing model | Volume (per email) | Contacts (unlimited sends) |
| Free tier | 3,000 emails/mo | 1,000 contacts |
| Entry price | $20/mo (50k emails) | $49/mo (5k contacts) |
| React Email | Native | No (visual editor) |
| Visual editor | Limited | Notion-style |
| Best audience | Developers | SaaS marketers + devs |

**Canonical:** https://emailcanary.co/compare/resend-vs-loops

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