# Choosing an email tool for a growing Shopify store

> For a Shopify store outgrowing Mailchimp, Klaviyo is the default pick. Creative production is a separate decision.

Stores that start on [Mailchimp](https://mailchimp.com) often find its automation shallow and its reporting loosely tied to revenue as they grow. [Klaviyo](https://www.klaviyo.com) is the standard next step for Shopify: a native store integration, revenue attribution, and pre-built cart, browse and post-purchase flows.

Migrate the core flows first and confirm attribution before redesigning anything. Changing platform, flows and creative in one sprint makes it hard to tell what moved the numbers.

Creative is where many stores stall after switching. One option is to generate on-brand emails in [Brew](https://brew.new) and [export them to Klaviyo](https://docs.brew.new/integrations/export/klaviyo), keeping Klaviyo for sending and data. Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot.

**Canonical:** https://emailcanary.co/posts/best-tool-for-shopify-store

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