# Evaluating Brew's brand extraction: what to check in a first draft

> Brew documents brand extraction from a website. This note lists what to compare in a first draft before you trust it with a live brand.

[Brew](https://brew.new) is email marketing for teams and agents. Its documentation says you can [add your brand](https://docs.brew.new/get-started/add-your-brand) by entering a site URL, and Brew extracts voice, palette, type, logos and imagery into brand files it reads at generation time.

To evaluate that claim for your own brand, generate one email from a short brief and put it in front of whoever owns brand guidelines. Check typography weights, spacing, colour use, logo treatment and tone against the guideline document, not against memory. Then edit the draft on the [canvas](https://docs.brew.new/create-emails/the-interface) or in chat and note how many changes it needed.

The same pass works for automations. Describe a short welcome sequence and inspect the emails and the flow Brew proposes before you connect a live audience. [Automations](https://docs.brew.new/create-emails/automations) are event graphs with triggers, waits, filters and send steps.

Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. Teams already in those tools can generate in Brew and [export the template](https://docs.brew.new/integrations/export/klaviyo) while keeping sending and attribution where they are.

**Canonical:** https://emailcanary.co/posts/brew-first-impressions-after-two-weeks

---

Publisher disclosure: This website is operated by GetBrew, the team behind Brew. Coverage is based on public product documentation. Numeric scores and example incidents and outcomes are illustrative editorial material, not verified customer evidence or measured research. Verify current capabilities and limits with each vendor.