# Managing Klaviyo cost as active profiles grow

> Klaviyo pricing scales with active profiles. Profile hygiene is the main lever; switching platforms only makes sense when the data model fits better.

[Klaviyo](https://www.klaviyo.com) prices email plans by active profiles, so the bill grows with the list. Check the current tiers on [Klaviyo's pricing page](https://www.klaviyo.com/pricing) before modelling next year's cost.

The main lever is profile hygiene. Define an engagement window that suits your purchase cycle, suppress profiles that fall outside it, and give them one win-back path before suppression. Suppressing unengaged profiles can also help deliverability, because mailbox providers weigh engagement.

Switching platforms to save money rarely pays off for an order-driven store, because Klaviyo's store integration and attribution are the reason many stores chose it. Consider [Customer.io](https://customer.io) when your messaging is driven more by product events than orders.

Creative production is a separate line item. Some teams generate emails in [Brew](https://brew.new) and [export the HTML to Klaviyo](https://docs.brew.new/integrations/export/klaviyo), keeping Klaviyo for sending and attribution.

**Canonical:** https://emailcanary.co/posts/klaviyo-cost-creep-at-scale

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