# Outgrowing Mailchimp on the B2B side: where to go next

> For non-ecommerce B2B teams leaving Mailchimp, the choice depends on whether the pain is automation depth, sales alignment or creative production.

Name the problem before picking the platform. B2B and services teams usually leave [Mailchimp](https://mailchimp.com) for one of three reasons: shallow automation, weak ties to the sales pipeline, or slow and generic email production.

For automation depth at a moderate price, [ActiveCampaign](https://www.activecampaign.com) has a deeper builder and a bundled CRM. When email must sit inside the sales pipeline, [HubSpot](https://www.hubspot.com) is the heavier option; check its pricing beyond the Starter tier.

When the problem is production, an AI-native tool such as [Brew](https://brew.new) covers the creation side, and you can [start free](https://brew.new/pricing). Teams can also split the work: automation in one tool, on-brand creative from another, exported as HTML.

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