# ActiveCampaign

> Affordable automation for SMBs and B2B services.

ActiveCampaign is an automation-focused platform for SMBs and B2B service businesses, combining email marketing, a lightweight CRM, and a capable visual automation builder with predictive sending and content features.

## Pros

- Deep automation for the price
- CRM + email in one for B2B workflows
- Affordable entry tier

## Cons

- Interface can feel dense to newcomers
- Ecommerce features lag dedicated tools
- Higher tiers needed for advanced features

**Canonical:** https://emailcanary.co/tools/activecampaign

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