# Braze

> Enterprise cross-channel orchestration at massive scale.

Braze is an enterprise customer engagement platform built for cross-channel orchestration, email, push, SMS, in-app, and content cards, with real-time streaming architecture and BrazeAI for predictive engagement and personalization.

## Pros

- Handles billions of messages with low latency
- Sophisticated cross-channel orchestration
- Enterprise-grade compliance

## Cons

- Opaque, high enterprise pricing
- Complex implementation, often needs a partner
- Overkill below tens of millions of messages/year

**Canonical:** https://emailcanary.co/tools/braze

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