# Loops

> Transactional + marketing email in one, built for SaaS.

Loops consolidates transactional email, marketing campaigns, and lifecycle automation into one product designed for software companies. It offers a Notion-style editor, a visual loop builder, contact-based pricing with unlimited sends, and a developer-friendly API.

## Pros

- One tool replaces separate transactional + marketing stacks
- Simple, modern UX with predictable contact-based pricing
- Clean API and SDKs

## Cons

- Less automation depth than enterprise platforms
- Contact-based model can penalize large, low-send lists
- Fewer integrations than incumbents

**Canonical:** https://emailcanary.co/tools/loops

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