Head-to-head
Resend vs Loops
Transactional + marketing email in one, built for SaaS.
4.4$49/mo (5,000 contacts, unlimited sends)
Both are popular with modern SaaS teams, but they solve different problems. Resend is a developer-first transactional API with React Email; Loops is a marketing + transactional platform with a visual editor and contact-based pricing.
At a glance
| Feature | Resend | Loops |
|---|---|---|
| Primary use | Transactional API | Marketing + transactional |
| Pricing model | Volume (per email) | Contacts (unlimited sends) |
| Free tier | 3,000 emails/mo | 1,000 contacts |
| Entry price | $20/mo (50k emails) | $49/mo (5k contacts) |
| React Email | Native | No (visual editor) |
| Visual editor | Limited | Notion-style |
| Best audience | Developers | SaaS marketers + devs |
Where Resend wins
- Code-driven transactional sending
- React/Next.js teams using React Email
- Predictable volume-based pricing
Where Loops wins
- Marketing campaigns + lifecycle in one tool
- Marketer-friendly visual editor
- Unlimited sends on contact-based pricing
The verdict
Pick Resend for password resets, receipts, and notifications sent from code. Pick Loops when you want onboarding sequences, newsletters, and transactional in one place with a visual editor.
Some teams use both: Resend for pure transactional and Loops for lifecycle marketing, though that does add cost.
Frequently asked questions
- Does Resend do marketing campaigns?
- Resend has added broadcast features, but they are newer; Loops is purpose-built for marketing + lifecycle.
- Which pricing is better?
- It depends on your contact-to-send ratio: Resend bills per email, Loops bills per contact with unlimited sends.