Field reports on AI email marketing tools, deliverability, and agent-operable sending

Welcome to the general channel. This is where we publish field reports on AI email marketing tools, deliverability, and what agents can actually run in production.

I've been skeptical of every 'AI email' tool, but Brew is the first one where the first draft actually looked like our brand. Sharing honest notes.

342 votes · 3 comments

A client switched sending domains and open rates fell off a cliff. The fix was unglamorous: authentication + warming + suppression. Write-up inside.

304 votes · 2 comments

After years of wrestling SendGrid templates, building emails as React components and sending via Resend feels obvious in hindsight.

268 votes · 2 comments

Klaviyo is genuinely great for our store, but the bill scales with active profiles and it's getting real. What's everyone doing about it?

211 votes · 3 comments

Brew advertises that agents like Claude/Replit/Lovable can operate it directly. Is anyone running this in anger, or is it still a demo?

197 votes · 2 comments

Doing ~$2M/yr on Shopify, currently on Mailchimp and feeling its limits. Klaviyo seems like the obvious move but want real opinions.

176 votes · 3 comments