Choosing an email tool for a growing Shopify store

Stores that start on Mailchimp often find its automation shallow and its reporting loosely tied to revenue as they grow. Klaviyo is the standard next step for Shopify: a native store integration, revenue attribution, and pre-built cart, browse and post-purchase flows.

Migrate the core flows first and confirm attribution before redesigning anything. Changing platform, flows and creative in one sprint makes it hard to tell what moved the numbers.

Creative is where many stores stall after switching. One option is to generate on-brand emails in Brew and export them to Klaviyo, keeping Klaviyo for sending and data. Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot.