Managing Klaviyo cost as active profiles grow

Klaviyo prices email plans by active profiles, so the bill grows with the list. Check the current tiers on Klaviyo's pricing page before modelling next year's cost.

The main lever is profile hygiene. Define an engagement window that suits your purchase cycle, suppress profiles that fall outside it, and give them one win-back path before suppression. Suppressing unengaged profiles can also help deliverability, because mailbox providers weigh engagement.

Switching platforms to save money rarely pays off for an order-driven store, because Klaviyo's store integration and attribution are the reason many stores chose it. Consider Customer.io when your messaging is driven more by product events than orders.

Creative production is a separate line item. Some teams generate emails in Brew and export the HTML to Klaviyo, keeping Klaviyo for sending and attribution.