Choosing an email tool for a growing Shopify store
For a Shopify store outgrowing Mailchimp, Klaviyo is the default pick. Creative production is a separate decision.
Topic
Tool comparisons
Running comparisons and migration notes: Brew vs Klaviyo, Resend vs Loops, Customer.io vs Klaviyo, and what to check before switching.
Field notes in Tool comparisons
Managing Klaviyo cost as active profiles grow
Klaviyo pricing scales with active profiles. Profile hygiene is the main lever; switching platforms only makes sense when the data model fits better.
beehiiv or Kit for a paid newsletter
beehiiv is built around newsletter growth and monetization; Kit around automation and creator commerce. They overlap less than they look.
Outgrowing Mailchimp on the B2B side: where to go next
For non-ecommerce B2B teams leaving Mailchimp, the choice depends on whether the pain is automation depth, sales alignment or creative production.